The cost of generating traffic from search engine marketing is much lower than traditional media. Search engine marketing has the lowest cost-per-lead and the highest return on investment. U.S. Bancorp Piper Jaffray, estimated that the cost per lead was $0.29 for search, $0.50 for e-mail, $1.18 for the yellow pages, $2.00 for banner ads, and $9.94 for direct mail.

If your business does not rank in the top 20 spots on the major search engines, you might as well be in the millionth ranking spot. However, techniques such as search engine optimization (SEO) can increase search engine rankings. The costs of many SEO services are between $5,000 to $10,000 per year. Business blogging offers an affordable solution for small business. Business bloggers are achieving top search engine rankings because search engines rank based on link popularity and easy to index regular content among other factors. Learning the basic skills of search engine optimization and good content management are keys to better rankings for bloggers.

The biggest benefit of RSS for your web audience is a better solution for notification than websites themselves or email. As indicated by Bill Gates in a speech at the Microsoft CEO Summit 2004 in Redmond, Washington: if you just put information on a Web site, then people don’t know to come visit that Web site, and it’s very painful to keep visiting somebody’s Web site and it never changes. It’s very typical that a lot of the Web sites you go to that are personal in nature just eventually go completely stale and you waste time looking at it; And so, getting away from the drawbacks of e-mail — that it’s too imposing — and yet the drawbacks of the Web site — that you don’t know if there’s something new and interesting there ; this [blogs & RSS] is about solving that.

• Graphic Design
• Video Production and Editing
• Photography

• Development platform allows for continued technology updates at no charge
• You are empowered with the ability to update your site at anytime from anywhere
• With the blogging feature you will always have a reason to keep your site fresh and up to date.
• There are always new add-on features being developed for your system to expand it’s capabilities such as:
  • The ability to create your own community of enthusiasts which ultimately leads to a very high level sales prospect for related products or services
  • An e-commerce shopping cart for your visitors to purchase products or services
  • Viewing still and motion media from professional photography and demo reels to product images and virtual tours creating a visual representation of what you offer as a business.
  • Informing your visitors of your upcoming, current and past events or projects

This list will continue to grow on a monthly basis giving our clients a multitude of options for growing their business.

• You will receive training on your new application along with email support
• Most importantly, a website that looks professional without sacrificing speed or ease of use.

As a web design company looking to develop an ongoing relationship with our clients, it is important to our business that you receive the best possible service available. Ensuring your web presence grows with you and your company is our mission.

As Defined in Wikipedia
“

The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being taken by another competitor.”

Viral marketing despite the fact that the concept is relatively simple, it is frequently misunderstood and misused. In some cases it’s just a matter of telling friends of friends about a video on YouTube that is hilarious. However when it comes to incorporating this marketing strategy into your business, it is imperative that you understand the failure happens more often than not. Not to discourage you, but having the right elements to contribute to the mix will be the recipe to success. Some of these elements include unique product or service, a professional image, and popularity just to name a few.

Well here’s the thing, Viral Marketing allows you to only increase your chances of success, with the inability to create success. By this we mean you need to involve people and get them interested and motivated in the information about your service or product. But how do you get them motivated? The answer is the hook. He have to give them something they can run with. Like I said something unique.

If you work your way through the basics of creating a great viral campaign, you’re going to accomplish something few companies ever do. You’ll learn who your customers are. You’ll learn what motivates them. You’ll understand how to make your ideas spreadable. You’ll know where your customers are interacting with each other online. You’ll understand how to build relationships with your customers and influencers. You’ll have a better grasp on the importance of metrics and scalability. You’ll learn how to help your business become more flexible. You’ll learn how to conduct better competitive intelligence to see what other companies in your niche are doing.

One of the most prominent reasons a business should learn more about viral marketing isn’t so they can be the next Apple or Google. It’s because the things you need to learn and explore to launch or capitalize on a viral campaign are the things that will improve your branding as an individual or organization.

A website enables your business to reach your audience 24 hours a day, 365 days a year!  Your site can educate, inform, generate visitors such as clients and followers but more importantly revenue for businesses and opportunities for proprietors. Websites are affordable and a cost effective avenue for creating exposure. Annually your cost of having a website may be less than the cost of a one-time print ad yet provide more information which in turn can save you time and money. For example, you can save time by reducing phone call inquiries such as “Tell me about your product or service” or “What experience do you have?” and save money by reducing printed marketing materials.

Does your competition have a website? If they do, you might want one too. If they don’t, this is a perfect opportunity for you to differentiate your business from your competition.

With that said, it’s not enough that you just simply have a website. You need to have a professional-looking site if you want to be taken seriously. Since many people now search for information online before making a decision to purchase a product or service or even hiring someone. They want to get to know you and/or your business. Your site may be the first chance you have at making a positive impression on a potential client, employer or agent. If your site looks like it lacks any type of esthetic appeal, your chance at making a good first impression will be lost.

One of the great things about the information age is that it has leveled the playing field when it comes to competing with the big boys. As mentioned, you have one shot at making a good first impression. With a well-designed site, as a little fish you can project the image and professionalism of a much larger organization or established professional. The inverse is also true. We have seen many large company websites that were so badly designed and hard to navigate that they completely lacked professionalism and credibility.

Even though you may be a small fish, if you market yourself as professional and honest he will give your audience a reason to do business with you, because when it comes to the benefits of a website, size and does not matter.

There is however one exception to the rule. You are better off not having a website if it makes your business look bad or unprofessional. Your website in many cases will be the face of your business it will tell your visitors that you are serious about what you do or what you sell. If your website is built by your sister’s 15-year-old son who just finished a two-day introduction to web design or some free web building service online, you may need a little more than just luck. A website is an important part in the development of your business; never forget this.

1. Your domain (www.websitename.com)
   • This is the address where your website can be found; it can be thought of as paying for the use of a business address such as 888 Main Street.
   • Why is this important? If your store front is called 888 Main Street Grocery, you would likely want to retain this name as it has become a brand your customers have grown familiar with and can associate your product with.
   • Price Range: $15 – $30 Annually
     
2. Hosting
   • This is the physical space your website takes and can be thought of as the rent you pay to the landlord for using the land
   • Price Range: $15 – $30 Monthly
3. Website Design & Development
   • This is the visual representation of your company on the internet which will include content and images directly related to you or your business. This can also be thought of as the building in which your business is located
   • Price Range: $500 – Over $2000

After all is said and done, you could be looking at over $2400, which means if you choose FPWD by The Little Web Company you could save $2000 or more. Of the above costs, the only one you pay at TLWC is the hosting fees which are priced and billed annually.